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Developing business | Transforming processes | Improving operations

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about me.

My name is Björn Hartmann. I am an executive and consultant with more than 25 years of international management and advisory experience across aviation, transport, logistics and services.

 

Through my consulting brand, aSolutions Aviation Advisory, I support companies in strategic business development, new business and business model development, transformation and digitalization.

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What particularly interests me is identifying business opportunities and turning them into something tangible. I support companies in assessing new opportunities, de-veloping viable business and service concepts and business cases, and translating ideas into practical implementation.

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My approach combines strategic and conceptual thinking with hands-on operational management experience. Having led complex aviation operations and international transformation projects, I understand both, the strategic perspective and the oper-ational reality behind successful change.

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In addition to strategic and project-based advisory mandates, I provide interim management support for airport operations and aviation service organisations.

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Every company has its own story, opportunities and challenges. I look forward to learning about yours.

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what I do.

I combine more than 25 years of hands-on operational and management experience with strategic and consulting expertise and a strong interest in new business, technology and innovation.

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My approach is pragmatic and implementation-oriented: understanding the opportunity or challenge, creating structure, developing a viable concept and turning it into something that can work in practice.

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I support companies in aviation and related industries in developing new business opportunities, business and service concepts, transformation initiatives and operational solutions.

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Strategic Business Development

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I identify and assess business opportunities and help translate them into concrete concepts and initiatives. This includes analysing market and customer needs, evaluating business potential and developing a structured path from opportunity to implementation.

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New Business & Business Models

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I support the development of new business and service concepts – from the initial idea through business models and business cases to use cases, customer journeys and go-to-market considerations.

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Transformation & Digitalization

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I support transformation and digitalization initiatives with a strong focus on practical implementation. My experience includes the development and optimization of operational processes, digital services, automation and customer-centric solutions in complex aviation environments.

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Airport Operations & Interim Management

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I provide experienced operational leadership and project support for airports, ground handling and aviation service organisations. This can include interim management, operational improvement, project leadership or temporarily taking responsibility for critical operational functions.

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From developing a new business idea to improving an existing operation – I bring strategy and operational reality together.

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my portfolio.

The following fields of services are an extract of my portfolio. Please ask me directly should your topic not be listed.

Strategic Business Development

Turning opportunities into viable business.

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I support companies in identifying, assessing and developing new business opportunities. Starting with a market, customer need or initial idea, I help create structure, evaluate the commercial potential and develop a clear path towards a viable business opportunity.

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My perspective combines market and customer requirements with opera-tional feasibility and commercial considerations helping turn opportunities into well-founded decisions and action-able concepts.

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Typical areas of support

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  • Business opportunity identification & assessment

  • Market and customer requirement analysis

  • Business potential evaluation

  • Business case development

  • Development of strategic business concepts

  • Tender & commercial strategy

  • Decision-making frameworks

New Business & Business Models

Turning ideas into viable business concepts.

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I support companies in developing new business and service concepts from an initial idea towards a structured and commercially viable model. This includes defining the value proposition, understanding customer needs and use cases, developing the business model and evaluating its commercial potential.

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The objective is to turn an idea into a well-founded concept that provides a clear basis for decision-making, further development and market introduction.

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Typical areas of support

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  • Business model development

  • New business & service concepts

  • Value proposition development

  • Business case development

  • Use cases & customer journeys

  • Commercial feasibility assessment

  • Go-to-market preparation

  • Concept development for market introduction

Transformation & Digitalization

Airport Operations & Interim Management

Turning change into practical solutions.

 

I support companies in transforming existing processes, services and operating models through digitalization, automation and structured process development.

 

My focus is on understanding the current situation, identifying improvement potential and developing solutions that combine customer needs, operational requirements and technology.

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With a strong operational background, I place particular emphasis on practical implementation – ensuring that transformation concepts are not only well designed, but also realistic and workable in day-to-day operations.

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Typical areas of support

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  • Process analysis & redesign

  • Transformation concepts

  • Digitalization & automation initiatives

  • Development of digital service solutions

  • Customer-centric process development

  • Operational process optimisation

  • Implementation concepts & support

  • Operational readiness & transition support

Experienced leadership for complex aviation operations.

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I provide interim management and operational leadership support for airports, ground handling companies and aviation service organisations.

 

Drawing on many years of hands-on management experience, I can take temporary responsibility for operational functions, support critical projects or help organisations improve performance, processes and structures.

 

My approach combines a strong understanding of day-to-day aviation operations with experience in leadership, customer management and organisational change allowing me to quickly understand complex operational environments and provide practical, hands-on support.

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Typical areas of support

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  • Interim operational management

  • Airport & ground handling operations

  • Operational performance improvement

  • Process & organisational improvement

  • Operational project leadership

  • Customer & stakeholder management

  • Transition & change support

  • Temporary leadership of operational functions

Selected References.

Mark A. Rodrigues, Vice President Aviation at Transoft Solutions Inc.

“Björn was our global baggage expert and led the Alliance Baggage Expert Group. He also represented Star Alliance on IATA’s Baggage Working Group. His subject matter expertise in the area of ground handling; and baggage operations and systems is undisputable."

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